Design Professionals
Specify with confidence. Present with conviction.
Forma replaces your sample library, supplier run-arounds, and coffee-shop presentations with one curated destination — where every product is installed, current, and ready to specify.
The Problem
Your sample library is a full-time job you never signed up for.
You maintain dozens of sample binders, swatches, and material boards — half of them discontinued, the other half fading. Keeping them current is a logistics nightmare.
When a client asks to see a product in person, you drive them to a supplier yard, a distributor warehouse, or you pull out a worn 4×4 chip. Neither does your design justice.
Specification meetings happen at kitchen tables, coffee shops, or over a screen share. Your $200K design deserves a better stage.
The Solution
One destination. Every product. Always current.
Forma is a 30,000-square-foot specification centre where every major outdoor living product category is displayed in full-scale, curated installations — maintained by the manufacturers themselves. Your sample library just became 30,000 square feet.
Full-Scale Product Displays
Pavers, natural stone, decking, outdoor kitchens, lighting, water features, pergolas — installed, finished, and ready to specify. No more relying on chips and swatches.
Always Up to Date
Manufacturers maintain their own displays with current products, finishes, and colours. No more discontinued samples sitting in your library for two years.
Private Presentation Rooms
Walk your client through designs on a large-screen TV, then step directly into full-scale displays. Present your vision and prove it in the same visit.
Save Hours Every Week
Stop driving between three supplier yards per project. Forma puts every product category in one location — one trip, every option, every time.
Your New Sample Library
30,000 square feet of current product — maintained by someone else.
Every design professional knows the pain: a garage full of sample boards, half of them from product lines that no longer exist. You spend hours organizing, requesting, and replacing materials that your clients will glance at for thirty seconds.
Forma eliminates that entirely. Manufacturers keep their own displays current. You just show up, walk your client through, and specify. The products are always real, always installed, and always the latest offering.
The Client Experience
Your design. Their experience. One visit.
Forma transforms how your clients experience the specification process — from abstract to tangible in a single appointment.
01
Present your design
Book a private meeting room. Walk your client through renderings and plans on a large-screen display. Set the vision before they see a single product.
02
Touch the materials
Step out of the meeting room and into full-scale installations. Your client sees, touches, and compares the actual products — not samples, not photos.
03
Specify and confirm
With the materials right in front of them, clients make decisions faster and with more confidence. Fewer revisions, shorter timelines, smoother projects.
Why It Matters
“A client who can stand on the paver, run their hand along the stone, and see the lighting in person doesn’t second-guess the specification.”
The biggest source of project delays and scope changes is indecision. When clients specify from a screen or a sample chip, they hedge. When they experience the product at full scale, they commit.
Forma shortens your specification cycle, reduces change orders, and elevates the way your clients perceive your practice.
Membership
Less than a set of sample boards.
Year 1 introductory rates. Lock in founding member pricing before it closes.
Essential
$49/mo
Introductory rate
- Keycard access to Forma
- 4 meeting room bookings per month
- Design professional directory listing
- Complimentary refreshments
Professional
Popular$99/mo
Introductory rate
- Everything in Essential, plus:
- 8 meeting room bookings per month
- Featured directory placement
- Exclusive event invitations
Premier
$149/mo
Introductory rate
- Everything in Professional, plus:
- Unlimited meeting room bookings
- Priority event access
- Branded profile page on Forma website
Your Second Studio
A client-facing space that matches the quality of your work.
Not every practice has a studio with a materials library and a client lounge. Forma gives you that — without the lease, the buildout, or the overhead. Use it as an extension of your practice for client-facing presentations.
Your client is greeted by a receptionist, shown to a private room, and surrounded by the products you specify — all before you’ve opened your laptop. The environment does the selling for you.
Private presentation rooms
Large-screen TVs, whiteboards, and Wi-Fi for design walkthroughs.
Professional reception
Clients are greeted and directed — first impressions handled.
Climate-controlled environment
Comfortable year-round. No weather, no mud, no excuses.
Complimentary refreshments
Coffee and water in a space that elevates your practice.
By the Numbers
Everything under one roof.
Product categories on display
0+
Square feet of specification space
30,000
Refundable deposit to lock in founding rates
$250
Frequently Asked Questions
Questions design professionals ask.
Because your sample library is static and limited. Products get discontinued, colours change, and you're always a season behind. At Forma, manufacturers maintain their own full-scale displays with current product lines. You get a 30,000 SF materials library that's always up to date — without storing, organizing, or replacing a single swatch.
A supplier yard carries one brand in an outdoor setting. Forma has 20+ product categories under one roof, climate-controlled, with private meeting rooms for client presentations. One visit replaces three or four supplier trips — and the experience is far more professional.
That's exactly what Forma is built for. Book a meeting room, present your design on a large screen, then walk your client through full-scale installed products. They see, touch, and confirm materials in person — all in one visit.
Members have keycard access Monday through Saturday during business hours. Sundays are reserved for public hours when homeowners visit and discover your listing in the design professional directory.
No. Forma welcomes all landscape design professionals — whether you hold a professional designation or have built your practice through years of design experience. The membership is open to anyone who specifies outdoor living products as part of their work.
Book through the member portal in advance. Show up, use the room — it has a large-screen TV, whiteboard, and Wi-Fi. Present your design, then step directly into the product displays with your client.
Place a $250 refundable deposit to lock in founding rates — that's up to 50% off regular pricing for your entire first year. The deposit is 100% refundable before you sign a membership agreement. After that, membership is monthly. Cancel anytime.
Reserve your founding membership.
Place a $250 refundable deposit to lock in Year 1 rates. No obligation until you sign a membership agreement.
100% refundable
Cancel anytime before signing
Founding rates from $49/mo
Up to 50% off regular pricing