Where specification happens year-round.
The GTA's first permanent indoor destination for landscape and outdoor living products.
THE OPPORTUNITY
“The landscape industry generates over $2.5 billion a year across the GTA with no permanent place to experience the product. Forma changes that — one space where every decision-maker can see it, touch it, and spec it.”
Evan Kalentzis
Co-Founder
Brand partner displays across 20+ product categories
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GTA landscape contractors in the addressable market
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Open weekly — the industry's only year-round destination
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Everything the landscape industry needs — from sourcing to specification.
Forma replaces scattered supplier yards, seasonal trade shows, and outdated catalogs with a single destination built for how the industry actually works.
Brand partners build immersive, permanent displays — not folding tables at a convention.
Pavers, stone, decking, outdoor kitchens, lighting, and irrigation shown in full-scale vignettes that contractors and homeowners can walk through.
Members get a digital dashboard with foot traffic analytics, lead attribution, product sourcing tools, and event access.
Turning every visit into a business development opportunity.
Sunday open houses bring pre-qualified homeowners directly to brand partners.
Forma handles marketing, registration, and foot traffic — brand partners and contractors just show up.
Built for every stakeholder in the outdoor living chain.
For Brand Partners
Whether you're a manufacturer or a major distributor, Forma replaces your trade show presence with a permanent, year-round display. Get consistent foot traffic from qualified contractors and homeowners — with full analytics on every visitor interaction.
For Brand Partners
For Contractors
For Contractors
One location to source across 20+ product categories, meet brand partner reps, compare materials side-by-side, and bring your clients for specification meetings. Membership includes leads, events, and platform access.
For Homeowners
Visit on Consumer Experience Days to see real products installed in full-scale vignettes. No pressure, no appointments — just a curated space to explore outdoor living possibilities with experts available to answer questions.
For Homeowners
For Landscape Architects / Designers
For Landscape Architects / Designers
Specify with confidence — walk clients through full-scale material vignettes, compare finishes and textures in person, and leave with exact product specs. One visit replaces weeks of sample requests and supplier yard runs.
THE FORMA DIFFERENCE
Designed for how the industry actually works.
Permanent, not pop-up
Year-round installations replace the trade show cycle. Your display is always on, always ready for walk-ins.
Data-driven decisions
Every visit, interaction, and lead is tracked. Know exactly what your presence is worth with real-time analytics.
Qualified traffic only
Contractors are vetted members. Homeowners are pre-registered. No tire-kickers — every visitor is a potential spec or sale.
Scales with you
Start with one display — expand as your pipeline grows. Forma flexes with your business, not against it.
THE FORMA ADVANTAGE
One permanent display replaces a $45,000 annual trade show budget.
Michael Lam
Industry Executive
“We spend six figures a year on trade shows and maybe connect with a few hundred contractors across three weekends. The idea of a permanent space where they come to us — that's a fundamentally different ROI equation.”Request more information
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Projected ROI for brand partners based on Year 1 contractor traffic vs. display cost
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Cost per contractor reached at Forma — compared to $1,500–$2,500+ per lead at a typical trade show
Be a part of Forma.
The GTA's first permanent indoor destination for outdoor living — with 59 curated displays from dedicated brand partners.